Hair By Jen is a sustainable salon based in Charlotte, NC that educates clients on showing kindness to their hair and the planet. When they approached our studio with beautiful branding in hand by Studio Kynd, we worked to carry the identity through a custom, elevated Shopify website that serves as both an e-commerce destination and a point of booking for in-salon coloring services.
A major goal for Hair By Jen’s website was to offer customers the option to shop by hair type. With this in mind, we designed a custom navigation that easily allows visitors to shop sustainable haircare not only by hair type, but also by product type and brand for ease of use.
