Defy Aesthetic is a Maryland-based cosmetic boutique offering skincare, skin treatments and injectables. We worked with Defy Aesthetic to design their elevated and high-touch brand identity in addition to a custom e-commerce website, product packaging and in-store branding.
One of Defy’s biggest goals was to extend its in-office experience for clients by selling anti-aging skincare and offering an easy way to request future appointments directly from their website. This was achieved by building out a full e-commerce experience along with menu options for cosmetic injectables, skin treatments and more.
